Futureman was hired to help VisorGuard launch its first ever marketing campaign. The goal? Introduce VisorGuard and its protective film technology to the world and make the brand synonymous with visor protection. This client wanted to make a splash. So our creative had to look different, sound different, feel different than anything currently out there all while educating the consumer. Plus, it was the brand's first campaign, so both quality and quantity were important. We couldn’t just create one incredible video…we needed to create dozens of pieces of content to fill their social pages in order to establish and maintain a brand identity.

Taking over a warehouse and shooting over 15 unique scripts overnight, the VisorGuard Obnoxiously Tough campaign debuted with a bold visual identity and strong message to match the product.