Ally Financial’s sponsorship strategy goes both wide and deep, spanning soccer, motorsports, basketball, music, entertainment and the like. Established in 2020 with MKTG, Futureman helped develop the Unexpected Allies series, which is exactly what the name implies: putting people together from these different walks of life to create stories together.One of Ally’s crown jewels is the annual Ally 400 in Nashville each June, which naturally demands an epic paint scheme to celebrate the worlds of racing and music coming together. After a cutthroat social-first showdown in 2021 between NASCAR legends Dale Earnhardt Jr and Jeff Gordon, we brought Jr. back for an epic sequel in 2022, inspired by the 2003 3 Doors Down “The Road I’m On” video that featured Jr. and fellow NASCAR legend Tony Stewart tearing up the streets in Chevys.Scripted, storyboarded, expertly coordinated, shot and edited by Futureman, 2022’s Unexpected Allies was an irreverent 3-part series starring Dale Jr. + Alex Bowman, culminating in a dynamic race scene that paid homage to the original video nearly 20 years later and featured music from Ally partner artist, Brothers Osborne. Fans took notice, driving record video views and overly positive sentiment across social media for Ally and the 48 team.