Every year, Keystone Light releases limited edition packaging and hard-to-come-by orange cans as part of it’s annual Big Game Hunt promotion. In 2020, they wanted to do something different. They wanted to digitize the annual “hunt” and they came to Futureman to create the experience.

Futureman helped Keystone Light launch its first mobile, augmented reality experience. Lucky Keystone Light drinkers who found a rare, orange can were able to unlock four life-size AR animals: an elk, a duck, a boar, and a buck. Once unlocked, users could take photos and videos with the rare animals, share them on social media and keep tabs on all the animals they collected in their own personal Trophy Room.

To support the AR, Futureman Studios developed and shot a dozen pieces of witty social content geared towards driving awareness to the program. Released over the span of the program, the content delivered on its promise, driving thousands of videos views + strong user engagement that helped boost adoption of the AR.