AT&T was kicking off their first concert in their new partnership with Taylor Swift in Houston prior to the Super Bowl. All tickets for the show were going to be awarded via an online contest so we built an easy-to-use system that allowed the program’s administrators to monitor submissions, assign winners, and notify contestants. Additionally, we created personalized agendas for contest winners based on their level of participation (three levels) that authenticated based on their submitted information. Almost forgot to mention: the contest elicited 70,000+ submissions and 3,000 winners with <.05% error rate.