As part of Nike’s “Dream Crazier” campaign, Futureman was hired to script, shoot, edit, and produce content telling the real and authentic stories of the elite and everyday athletes participating in the 2018 Bank of American Chicago Marathon. Our challenge was to create video content that would humanize the athletes and tell their stories in a relatable way. Combining our elite knowledge of content production with our Chicago street smarts, our crew hit the streets with cinema cameras, gimbal rigs on skateboards, and even a rickshaw set up to authentically capture our athletes training across various Chicago locations to match our storyboarded vision for Nike and their social channels.

Thanks to a combination of print advertisements, compelling video content, and Marathon ambassadors representing the “everyday runner,” the city knew their names. They cared about their performance. They felt the agony of their defeat and the thrill of their victory. So you can imagine our excitement when one our athletes— Sir Mo Farah— won the entire competition…