Whether in the stands or on the couch, brands are increasingly reaching fans with one eye on the action and the other scrolling through their mobile devices. For 3 years, Futureman helped MKTG and Jack in the Box deliver mouth watering content featuring elite athletes across the feeds of Laker, Rams, Dodgers, Texans, 49ers, Padres and D-Backs fans to promote their threshold program in partnership with the teams. Juicy scripts, sizzling pro-talent, and the most engaging way of promoting the tried and true marketing tactic of a threshold program, the content helped drive record increases in in-store visits the day the threshold unlock took place and millions of video views.